How Powerful the Amazon Ads is: The Backward Process

Amazon is aiming to the Ad market and has announced so many initiatives these days. They have a huge advantage over other ads networks: they know way, way more about customers than anyone.

The Information shared a news on the recent move of Amazon to TV ad markets: Amazon will offer free TV shows for customers, with ads, via Amazon Fire TV and other compatible streaming video devices.

Amazon Plans New Video App, Latest Step Into TV Ad Market

Obviously, the first bunch of victims will be direct competitors who also offer free TV contents supported by ads, like Roku Free Channel and existing conventional TV services, since the US TV ads market is so big as $70 billion ads revenue per year, and Amazon wants to expand its empire to this territory so fertile.

But I don’t believe that Amazon’s ambition is just limited to TV ad market. The real target they are firing at will be the whole digital ad market, and the existing leading players in this battle filed, i.e. Google and…