Without so many third-party tracking tools, marketers and brands must think about the next steps: rebuild the direct connections with their real customers, protect them, and regain trust. — Google again announced the plan to end all third-party cookie tracking for user-targeting in the Chrome browser, starting in 2022, and that made many marketers and brands trying their best to keep their business model intact, finding alternative solutions to keep tracking users and deliver ads across websites.

Media may get some money from the tech giants by the government law enforcement, but their fate would not change if they are still dependent. — The responses between Google and Facebook to the legislation process of the Australian News Media Bargaining Code are quite so different. Google decided not to confront Australians, signed some contracts with large news publishers, buying their news content to show in the Google News Showcase, a new function of the…

Who are these hackers? Why do they hack? — Most people may think hackers like this: a super clever nerd locked him/herself in a dark room, surrounded by cool weird digital equipment beeping and flashing. With some keystrokes, money will instantly appear in his/her own bank accounts from others. Just like Mr. …

What’s the power to drive the paradigm shifts of the Internet in the past 3 decades? And what paradigm will be in the coming new age? — I was often asked questions like below when I gave speeches on social marketing conferences: Why social networks become so important for online marketing? Why social marketing is one of the most important marketing ways today? Such questions are so interesting that I could not just answer in simple ways…

Almost everyone said that the iPhone event is getting much more boring year after year. Why people say that? One reason for that is what we think of Innovation might be basically wrong. — After the 2019 September event of iPhone unveiling, as usual, many people and media criticized it as another boring product release. In fact, the critiques themselves are the most boring thing. And here is why people keep complaining about the “non-innovativeness” for the iPhone event:

Amazon is aiming to the Ad market and has announced so many initiatives these days. They have a huge advantage over other ads networks: they know way, way more about customers than anyone. — The Information shared a news on the recent move of Amazon to TV ad markets: Amazon will offer free TV shows for customers, with ads, via Amazon Fire TV and other compatible streaming video devices. Amazon Plans New Video App, Latest Step Into TV Ad Market Amazon.com is planning to launch a free, advertising-supported video service for the estimated 48 million people who…www.theinformation.com

Media got problems. We need to think about it, not solely from our own point of view, but from the perspective of our most important customers, the readers. Everybody know that media industry got serious problems. Old media, no matter printed, radio or TV, are losing audiences year after year…